SXSW is more than just a music festival . . .
"In its 22 years, SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them." National Post, 3/13/08
The carefree Austin atmosphere provides a great backdrop for techies of all breeds to share ideas and, well, party like a rock star. Cutting edge technologies are the hot topic; even the transportation pushes the envelope.
The festival is also a chance to mingle with the visionaries and entrepreneurs who push the interactive world forward. From Chris Hughes to Guy Kawasaki, you can expect all the players to show up.
Of course there is the unique Austin culture that always keeps things lively.